In Stories Are Weapons: Psychological Warfare and the American Mind, published by W. W. Norton in June, author and journalist Annalee Newitz chronicles the ways storytelling can be wielded as a manipulative tool to further political agendas and steer cultural perspective, through advertising, influence campaigns, and mass media. In the first chapter Newitz discusses how Sigmund Freud’s theories help sell products: “Advertisers began to study psychology to figure out ways to manipulate the unconscious minds of consumers,” she writes. “They would lure consumers in with emotional appeals or by associating a product with some political ideal like freedom.” Write a personal essay about a time when you were persuaded by a narrative—whether it be a story told to you by a friend, foe, colleague, family member, or even an advertisement. Were you able to separate from your unconscious mind and gain a fuller perspective on the situation?