Inside Publishing: The Book Publicist
In the second installment in a yearlong series on publishing professionals, four publicists describe the challenges of their job in the digital age.
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publicity
The Savvy Self-Publisher: Elizabeth Hutchison Bernard
A historical novelist discusses her experiences in self-publishing; an editor and publicist weigh in.
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The Savvy Self-Publisher: Ethan Senturia
An entrepreneur self-publishes a book about the failure of his business. An editor and publicist weigh in.
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The Business of Relationships: How Authors, Agents, Editors, Booksellers, and Publicists Work Together to Reach Readers
The teams behind debut authors Jordy Rosenberg, Nafissa Thompson-Spires, Aja Gabel, Rachel Z. Arndt, and Ruth Joffre.
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The Art of Publicity: How Indie Publicists Work With Writers
Independent publicists Lauren Cerand, Kima Jones, and Michael Taeckens on what they do for authors.
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The Savvy Self-Publisher: Vinnie Kinsella
Vinnie Kinsella shares the process of self-publishing an essay anthology, Fashionably Late: Gay, Bi, and Trans Men Who Came Out Later in Life. An editor and a publicist weigh in.
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The Savvy Self-Publisher: Lucetta Zaytoun
Lucetta Zaytoun discusses the process of self-publishing her debut memoir, It’s Already Tomorrow Here. A publicist and a publishing consultant offer their advice on design, distribution, and long-term marketing strategies to the author.
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Read This Now: Becoming Your Own Publicist
From embracing the Internet to leveraging blurbs, a debut novelist offers strategies for publicizing your own book, an imperative for many authors publishing with small presses whose limited budgets preclude broad publicity campaigns.
How to Pitch Yourself to Bookstores
In the current publishing environment, much of the responsibility for promotion falls on the author. Bookstore co-owner Lynn Rosen offers five steps for authors to take when trying to create successful event partnerships with local bookstores.
Advice for Debut Authors, Tournament of Books Champion, and More
Flint, Michigan, teen poets on the power of art; the Los Angeles Times appoints major writers as new book-critics-at-large; Afghani book drive helps build libraries in areas struck by violence; and other news.
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