Near the end of a recent interview for the New York Times Magazine, president Barack Obama briefly mentioned that he was reading Joseph O’Neill’s PEN/Faulkner Award-winning novel Netherland (Pantheon, 2008). The interview made no mention of whether the president was enjoying the book, just that he was reading it. But from the mouth of the popular president, that was enough.
Taking their cue from the film industry, in which a well-produced trailer is infinitely more valuable than a print advertisement or press release, commercial publishers such as HarperCollins and Houghton Mifflin are taking advantage of new technology to offer promotional videos on their Web sites to augment their traditional publicity campaigns.
Last year a total of 172,000 books were published in the United States. Although that number reflects a 10 percent decrease from the previous year, it's easy to see how any one book could get lost in the shuffle—especially if it's one among the many memoirs being published every season. With the idea that there's strength in numbers, four memoirists who published books earlier this year have joined forces to promote their titles, developing a community of like-minded authors—and fostering emerging writers—along the way.
Whether you create it yourself or hire a designer, developing an author Web site is one of the best ways to promote yourself and provide an authoritative source for readers to discover your work.
Ah, springtime in New York City! That ineluctable smell! What is it, exactly? Curry and fish sauce, garbage, perfume, rotten eggs, fresh bread, urine, incense, stale tailpipe, shish kebab, body odor. (I am estimating.)
This is the first installment in a series of Postcards written by Steve Almond and Julianna Baggott, coauthors of Which Brings Me to You (Algonquin Books, 2006), while on tour to promote their book.