social media

Salman Rushdie’s new novel, The Golden House, marks a triumphant return to realism for the titan of letters whose insights on everything from novel-writing and magical realism to identity and social media are as fascinating as the worlds he creates in his books.

From embracing the Internet to leveraging blurbs, a debut novelist offers strategies for publicizing your own book, an imperative for many authors publishing with small presses whose limited budgets preclude broad publicity campaigns.