The Cover Game: The Author’s Role in Jacket Design
After publishing several books with less-than-thrilling covers, a veteran author shares advice on how and when to meddle with the book-design process—without alienating your publisher.
Department: The Practical Writer
Read This Now: Becoming Your Own Publicist
From embracing the Internet to leveraging blurbs, a debut novelist offers strategies for publicizing your own book, an imperative for many authors publishing with small presses whose limited budgets preclude broad publicity campaigns.
The Savvy Self-Publisher: Jonathan R. Miller
In a continuing series, Debra W. Englander consults an author and events manager, as well as a CEO of a book-marketing firm, to provide self-published author Jonathan R. Miller valuable book-industry advice on his novel The Two Levels.
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Best-Selling Booksellers: The Authors Who Can Sell Your Book
What do Ann Patchett, Jeff Kinney, Louise Erdrich, and Judy Blume have in common? Aside from being best-selling authors, they are all also dedicated booksellers, each having opened independent bookstores of their own.
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Reviewers & Critics: Steph Burt
Steph Burt, acclaimed critic, poet, and Harvard professor, talks about their path to becoming a poetry critic, working as both a poet and a critic, and how the internet has greatly expanded the conversations surrounding poetry and poetics.
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Reviewers & Critics: Carolyn Kellogg of the Los Angeles Times
Los Angeles Times book editor Carolyn Kellogg talks MFAs, publishing optimism, and how she’s revolutionizing her new position in the shifting landscape of book reviews.
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How to Pitch Yourself to Bookstores
In the current publishing environment, much of the responsibility for promotion falls on the author. Bookstore co-owner Lynn Rosen offers five steps for authors to take when trying to create successful event partnerships with local bookstores.
Reviewers & Critics: Pamela Paul of the New York Times Book Review
New York Times Book Review editor Pamela Paul shares her insights on the ethical and practical challenges of being the head of the last of the stand-alone newspaper book review sections.
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Selling Your Story Collection: When They Really Want Your Novel
An author, an agent, a publisher, and an editor explore the often difficult path to selling a story collection—when what most publishers want is a novel.
The Savvy Self-Publisher: Vinnie Mirchandani
Can the publishing industry’s traditional business model compete with today’s marketplace? The president of a technology advisory firm and self-published author tries to answer that question through an analyst’s lens. Literary agent Cynthia Zigmund and publicist Rob Nissen weigh in.
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