Online and E-Newsletter Ads

 

ONLINE ADVERTISING RATES

To ensure you reach the audience that matters most to you, ad space can be reserved on our Homepage and main pages, our Magazine Pages, any of our database pages, the  Directory of Writers, or the Literary Events Calendar pages. All rates are per one thousand impressions (CPM). The minimum purchase is 30,000 impressions.


Location
Leaderboard
(728x90 pixels)
 Rectangle
(300x250 pixels)
 CPM

Min. of 30,000
impressions

CPMMin. of 30,000
impressions
Homepage
$28

$840
 
$18

$540

Magazine Pages

$21$630
$13.50
$405
 

*The Homepage zone features the pw.org landing page, the MFA Database, and other high-performing pages.
*The Magazine Pages zone features content from Poets & Writers Magazine, as well as original content.

Interested in both print and online advertising? We'd be happy to create a cross-media advertising plan that fits your budget.

If you have questions or would like to reserve space please contact the ad office.

E-NEWSLETTER

Every two weeks the Poets & Writers e-newsletter is mailed to 75,000 subscribers who rely on it to provide them with information about what’s new on pw.org.

In each e-newsletter, we offer 4 rectangle ads and 2 article insertion ads within the editorial column. Full e-newsletter sponsorship is also available. E-newsletters often sell out a month or two in advance. It's a good idea to reserve your space early.

Current E-Newsletter Rates:
Rectangle: $600
Article Insertion: $875

For current e-newsletter availability or to request a sample, please contact the advertising office.


THE TIME IS NOW E-NEWSLETTER AND WEB PAGE

Every Thursday, the Time Is Now e-newsletter is mailed to 21,000 subscribers and features writing prompts for fiction, poetry, and nonfiction, as well as recommendations for books on craft. Time Is Now ads receive placement in the Time Is Now e-newsletter for an entire month (4-5 e-newsletters) as well as placement on the Time Is Now webpage at no additional cost. Time Is Now often sells out months ahead of time; it's a good idea to reserve space in advance.

Current E-Newsletter Rates:
Rectangle: $450

 
MAGAZINE SUBSCRIBER E-MAIL LIST RENTALS

Send a dedicated e-blast for your product or service to 23,000 opted-in magazine subscribers. There is a minimum purchase of 5,000 e-mail addresses. The rate is $200 per one thousand e-mail addresses, plus transmission and processing fees. Contact advertising@pw.org for more information.


MATERIAL SPECS

We accept jpg, gif (animated or static), flash files, and images hosted by a 3rd party. Please always provide a URL link. Gif animations must have at least a 3-second delay between frames and at least a 6-second delay before looping. Flash files must include a hardcoded URL link. Max file size is 100k. All materials my be sent to adcopy@pw.org.
 

AdDimensions in Pixels
Rectangle300 x 250
Leaderboard728 x 90
E-Newsletter Rectangle300 x 250
E-Newsletter Article160 x 190 (max), plus up to 75 words of text

 

TERMS

 30 days net. 15% discount to recognized ad agencies. Prepayment may be required of some advertisers.