Rate Card, including issue themes and deadlines
Media Kit, including readership information
Special Media Kit for writers advertising their books
Design Specs Sheet
DISCOUNTED RATES FOR WRITERS
We are happy to offer authors advertising their own books these special rates for ads. We are currently taking reservations for our July/August 2024 issue (reservation deadline extended to April 26). To reserve an ad, or if you have questions, e-mail advertising@pw.org or call (212) 226-3586 x211.
| Size | Four Color (30% Discount) | Black & White (40% Discount) |
| Full page | 2,905 | 2,043 |
| Half-page horizontal | 1,645 | 1,158 |
| Third-page vertical | 1,281 | 900 |
| Quarter-page vertical | 879 | 621 |
| Eighth-page horizontal | 525 | 372 |
| New Titles ad | 308 |
STANDARD RATES
FOUR COLOR
| Size | 1x rate | 3x rate | 6x rate |
| Back cover | 5,625 | 5,063 | 4,500 |
| Inside front cover | 5,400 | 4,860 | 4,320 |
| Inside back cover | 5,155 | 4,640 | 4,124 |
| Two-page spread | 7,455 | 6,710 | 5,964 |
| Full page | 4,150 | 3,735 | 3,320 |
| Half-page horizontal | 2,350 | 2,115 | 1,880 |
| Third-page vertical | 1,830 | 1,647 | 1,464 |
| Quarter-page | 1,255 | 1,129 | 1,004 |
| Eighth-page | 750 | 675 | 600 |
| New Titles/Literary Newsstand | 440 | 396 | 352 |
BLACK & WHITE
| Size | 1x rate | 3x rate | 6x rate |
| Two-page spread | 6,160 | 5,544 | 4,928 |
| Full page | 3,405 | 3,065 | 2,724 |
| Half-page horizontal | 1,930 | 1,737 | 1,544 |
| Third-page vertical | 1,500 | 1,350 | 1,200 |
| Quarter-page vertical | 1,035 | 932 | 828 |
| Eighth-page horizontal | 620 | 558 | 496 |
DEADLINES
Poets & Writers Magazine is published six times a year. Deadlines for 2024 issues are:
| Issue | Reservation Date | Materials Date | Available Everywhere |
Jan/Feb Inspiration | October 19 | October 26 | December 26 |
Mar/Apr Writing Communities | January 4 | January 11 | February 28 |
May/June Writing Contests | February 15 | February 22 | April 25 |
July/Aug Debut Fiction, Agents | April 18 | April 25 | June 27 |
Sep/Oct Writing Education | June 20 | June 27 | August 29 |
Nov/Dec Independent Publishing | August 22 | August 29 | October 24 |
SPECS
Poets & Writers Magazine accepts PDF and TIF files. Electronic files can be sent via e-mail, FTP, or on disk. Ads must be received by the Advertising Department on or before the materials date. Advertisers who send late copy may be charged a fee of $150.
We also offer design services for advertisers who need help with their ad. Our fees start at $200 and may go up depending on the amount of work the ad requires. Please contact us for further information about our design services.
If you have any questions about the information below, are having problems creating copy, or are going to be late in submitting material, please call Amy Feltman at 212-226-3586 x211. You may also e-mail Amy Feltman at adcopy@pw.org.
TRIM SIZE
| 7.75" x 10" | Three columns to the page. | Perfect bound. |
AD SIZE (All Ads Must Be Cropped to Exact Dimensions)
| Full page | 6.6875" x 8.81" | |
| Full page—full bleed | Bleed Size: 8" x 10.25" (trim size: 7.75" x 10") | |
| Half-page horizontal | 6.6875" x 4.1875" | |
| Third-page vertical | 2.13" x 8.81" | |
| Quarter-page vertical | 3.25" x 4.1875" | |
| Eighth-page horizontal | 3.25" x 2" | |
NOTES FOR COLOR ADS:
*Size: All ads must sized to exact dimensions (see above)
*Color: CMYK only
*Resolution: at least 300 dpi
*Format: PDF or TIF
*Borders: No floating white space. Ad must have defined border
*Full bleed: Important text and images at least 1/8" inside trim line
NOTES FOR BLACK & WHITE ADS:
*Size: All ads must must sized to exact dimensions (see above)
*Color: Grayscale or "K" (black from CMYK) only. No RGB or CMY colors
*Resolution: at least 300 dpi
*Format: PDF or TIF
*Borders: No floating white space. Ad must have defined border
*Full bleed: Important text and images at least 1/8" inside trim line
MATERIALS NEEDED FOR ADS IN NEW TITLES SECTION:
*Cover Image file (PDF or TIF high-res cover image file, 300 dpi, CMYK color mode only)
*Ad Text file (DOC or RTF file containing Title, Author, Publisher (optional), one website URL, and up to 60 words of text)
TERMS
| 30 days net. 15% commission to recognized advertising agencies; agency discount may not be taken in addition to other special discounts. 15% surcharge for premium positions in the first 10 pages. $150 design fee. Space cannot be canceled after reservation deadline. Ad copy received after copy due date may incur a late fee of $150. Prepayment is required of all new advertisers. Poets & Writers Magazine reserves the right to reject or cancel advertisements. We do not accept advertising from organizations or contests that exploit writers. |
For more information, or if you have questions, contact the Ad Department. Or call us at (212) 226-3586 x210. We'd be happy to speak with you.
SUBMITTING BY MAIL:
Please send your ad to:
Poets & Writers, Inc.
Display Advertising
90 Broad Street, Suite 2100
New York, NY 10004