Inside Publishing: A Publicist's Guide to the Business

by
Jessica George Firger
From the March/April 2006 issue of
Poets & Writers Magazine
3.1.06

When I first began working in book publishing—an odd job somewhere between editorial and production at a big commercial house—I remember being intrigued by the department that sent e-mails, company-wide, in large font, announcing a particular author's appearance on a morning show or another's event at a bookstore.