Over the course of this virtual workshop, you will learn how to:
-
Build your author platform: create an effective and engaging author website; use social media strategically
-
Create a personalized timeline that helps you take advantage of the windows of opportunity for media attention
-
Write a compelling pitch that will get the attention of journalists and producers
-
Identify contacts and build a list of the best outlets for your work
-
Place op-eds, essays, and other coverage by tying your book to the news cycle
-
Arrange well-attended events, both in-person and virtual
-
Keep the momentum going in the months after publication
Workshop includes:
-
A 30-minute 1:1 kick-off strategy session with Leah Paulos, founder of Book Publicity School and Press Shop PR
-
Small group attention—we keep each cohort small so we can tailor the advice to each student
-
A private online group where you can access templates and examples of publicity materials, share ideas and tips with other authors, and find video replays and slides from each session
TUITION: $1350
SUMMER SESSION: July 16 – August 20, 2025
Live workshops on Wednesdays at 12 pm ET
Can’t make the live sessions? No problem—we’ve designed the course so it can be taken asynchronously.
Email us with questions: info@bookpublicityschool.com