January/February 1988

Whether publishing with a commercial house or a small press, emerging authors often play a lead role in publicizing their own books—debut novelists Terry McMillan, Carol Ascher, and Janice Eidus offer their advice.


Publicizing Your Commercially-Published Novel

by Terry McMillian
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How this first novelist helped the publicist promote her book.

Publicizing Your Small-Press Novel

by Carol Ascher and Janice Eidus
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Publications from small presses are now getting more mainstream attention; these authors tell how they made sure their books were widely- publicized.

Emerson & Twain & Poets' Corner

by Ann Keniston
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Ralph Waldo Emerson and Mark Twain are the most recent writers inducted into Poets' Corner.


by Ann Keniston
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Poet Margaret Randall vs. the McCarren-Walter Act; Emerson and Twain are inducted into the Poets' Corner; future arts funding uncertain.

The Trick Is Targeting

by Debby Mayer
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An interview with marketing-expert Judith Appelbaum.

The Night the Ghost Didn't Get In

by William O'Rourke
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The first writer-in-residence at the Thurber House tells his version of a James Thurber classic.