
An avid admirer of the Beats, Luttrell has made many pilgrimages to readings and conferences devoted to the subject. “When I was at Naropa one year, and Ginsberg was still alive,” he says with a smile, “I asked him, ‘Allen, if Jack [Kerouac] had lived and you had died, do you think anybody today would remember the Beat Generation?’ I asked him because we all knew how good of a marketer Ginsberg was. But he just smiled when I asked him.”