8. The Hawk and the Dove

Not all of Rabb’s sites are intensely interactive. For sites such as the one for Nicholas Thompson's The Hawk and the Dove, the content depends on the author’s wishes and requirements, the specifics of each book, and what the site is intended to accomplish. “I’ll build a site meant to be an active community of an author’s fans differently than I’d build one primarily intended to evoke the emotional content of the book,” he says.