5. Then We Came to the End


Rabb’s approach is to create websites, such as the one for Joshua Ferris's Then We Came to the End, that are “rich, atmospheric, and evocative, which hopefully captures something essential about the book,” he says. “If a site like this does its job, it will interest a reader on the strength of the atmosphere. The approach is designed to get an emotional reaction, as well as to provide some information.”