Jenni Ferrari-Adler of Brick House Literary Agents

11.27.12

What kind of publicity is a publisher apt to offer a midlist author? Can this be negotiated, or is the author still going to pay out of pocket for a ten-date tour in key cities?

Doug from Rockford, IL

It varies widely, but most midlist fiction authors won’t be sent on ten-date tours. They’ll be encouraged to give readings in cities where they live or where they can guarantee a substantial audience. It’s become more cost effective for the author to reach out via the Internet. Moreover, it’s a recipe for depression to take an author far from home and have him read his novel to the events coordinator and the ubiquitous crazy guy. If you want to help make tours viable again, start by attending a local reading by an author you haven’t heard of, and buy her book.

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