42,000+ people subscribe to Poets & Writers Magazine.
18,000+ more issues are distributed to bookstores and newsstands.
Total circulation: 70,000+
Total readership: 100,000+
Who are they?
69% of readers are female
31% of readers are male
23.2% are between the ages of 18 and 34
34% are between the ages of 35 and 54
43% are over the age of 55
They are educated
92% are college graduates
47% have an MFA or MA
16% have a PhD
59% make over $60,000 in household income
32% make over $100,000 in household income
They are loyal to Poets & Writers Magazine.
78% rely on Poets & Writers Magazine as their primary source of information on writing and publishing
They are serious about writing.
64% write poetry
58% write fiction
45% write nonfiction
73% have published poems or stories in magazines
29% have had one of the following published: a book of poems, a collection of short fiction, a novel
They are active readers.
83% purchase 11 or more books per year
42% purchase more than 22 books per year
77% subscriber to at least one literary journal
54% subscribe to two or more literary jounals
95% purchase novels or collections of short stories
81% purchase books of poetry
78% purchase books on writing
They buy their books through all available distribution avenues.
65% independent bookstores
66% chain bookstores
40% mail order/book clubs
They are interested in all of the arts.
57% regularly purchase classical music
75% watch independent films
51% attend art galleries or museums
44% attend the theater
46% contribute to NPR or PBS
They are highly responsive to ads placed in Poets & Writers Magazine.
60% of our readers respond directly to the ads they see in Poets & Writers Magazine