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Magazine articles tagged with marketing.

From the Magazine

The Cover Game: The Author’s Role in Jacket Design

by Steve Almond

The Practical Writer

November/December 2016

<p>After publishing several books with less-than-thrilling covers, a veteran author shares advice on how and when to meddle with the book-design process—without alienating your publisher.</p>

Best-Selling Booksellers: The Authors Who Can Sell Your Book

by Lynn Rosen

The Practical Writer

September/October 2016

<p>What do Ann Patchett, Jeff Kinney, Louise Erdrich, and Judy Blume have in common? Aside from being best-selling authors, they are all also dedicated booksellers, each having opened independent bookstores of their own.</p>

by

Daily News

Ta-Nehisi Coates on writing the Black Panther comics; Guggenheim fellowships announced; the biases in marketing African fiction; and other news.

by

Daily News

On the craft choices of debut novelists; BuzzFeed launches section for new writing; missing Hong Kong editor returns; and other news.

by

The Practical Writer

November/December 2015

A successful self-published novelist talks about how he used his background in programing and knowledge of artificial intelligence to write and market his best-selling techno thriller series. Editor Jessica Page Morrell and publicist Jessica Glenn weigh in and give advice to burgeoning self-publishers.

The Savvy Self-Publisher: Clayton Smith's Apocalypticon

by Debra W. Englander

The Practical Writer

July/August 2015

<p>Clayton Smith has self-published several books, including his latest novel, <i>Apocalypticon</i>, and used his experiences to cofound Dapper Press, a company that provides essential services like editing, design, and promotion to self-published authors. Editor Kim Bookless and publicist Lissy Peace weigh in on Smith’s process, and such self-publishing necessities.</p>

Blurb Anxiety: The Sometimes Painful Process of Asking for Prepublication Praise

by Shelly Oria

The Practical Writer

May/June 2015

<p>Having to approach other authors, some with weighty reputations, and ask for the time-consuming favor of writing a blurb can be an unexpected source of anxiety. A debut author shares her experience with part of the publishing process that many writers don’t talk about.</p>

by

The Practical Writer

November/December 2014

Through blogging, social media, newsletters, and book giveaways, a novelist teams up with the founder of WeGrowMedia to market her book—and show how making a personal connection with readers can go a long way towards making a book a best-seller.

Posted 11.25.14

Melissa Faliveno, associate editor of Poets & Writers Magazine, talks with the editors of five independent presses about the kind of work they look to publish, the relationships they cultivate with their authors, and the balance between publishing traditional work and developing new and innovative ideas for both print and digital literature. Panelists include Abigail Beckel of Rose Metal Press, Robert Giron of Gival Press, Andy Hunter of Black Balloon Publishing, Kimberly Steele of Augury Books, and Kathleen Wheaton of Washington Writers' Publishing House.

A Day in the Life of a Publishing House

by Michael Bourne

Feature

September/October 2014

<p>We take a look inside the New York City offices of Simon &amp; Schuster as its staff prepares to launch Matthew Thomas’s debut novel, <i>We Are Not Ourselves</i>, a title the publisher acquired for more than a million dollars.&nbsp;</p>
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