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Magazine articles tagged with marketing.
From the Magazine
Microsoft Considers Purchase of Nook Media, Great American Woman's Novel, and More
by Evan Smith Rakoff
Microsoft is considering purchasing Nook Media LLC for one billion dollars; the New York Times considers how Harvey Weinstein will entice viewers of the upcoming Salinger film; Jessica Francis Kane shares tongue-in-cheek advice on throwing a genre-reveal party; and other news.
Network: How to Use Pinterest to Connect With Readers
by Charlene Oldham
March/April 2013
Charlene Oldham, a freelance writer and professor of journalism and business communications, offers advice to writers about how to use Pinterest to connect with and inspire readers.
Publishing in the Twenty-First Century: An Interview With John B. Thompson
by Gabriel Cohen
March/April 2011
Gabriel Cohen, coordinator of Sundays at Sunny’s, one of New York City’s longest-running literary reading series, talks with John B. Thompson, author of Merchants of Culture: The Publishing Business in the Twenty-First Century, who demystifies the complexity of the book-publishing industry in the United States and in the United Kingdom.
Are Authors Who Twitter Any Fitter?
by Sarah Weinman
May/June 2009
Many in the publishing industry now consider Twitter—as they do Facebook, MySpace, and YouTube—an essential marketing venue for books and authors. But authors hoping to tweet their way to the social-networking top need more than a Twitter account—they need a game plan.
The Contester: Down Came a Contest, Cradle and All
by Kevin Larimer
November/December 2008
The brief, contentious, and ultimately fruitless relationship between poet Stacey Lynn Brown and the editors of Cider Press, points to an essential question that pops up often in literary publishing: Whose opinion—author's or publisher's—should matter most when it comes to finalizing the product that enters the marketplace as a book?
Poets Resort to Guerilla Marketing
by Ellen Moynihan
September/October 2007
A covert collective called the Guerilla Poetics Project takes poetry distribution to another level by stashing free broadsides in libraries and bookstores.
The Big Cover-Up: A Writer’s Role in Book Jacket Design
by Timothy Schaffert
September/October 2007
From conceptualization to marketing and sales, novelist Timothy Schaffert reveals the ins and outs of book jacket design, offering examples and tips on how authors can work with their own agents and editors to facilitate the process.
The Spectacle of BookExpo America: Postcard From New York City, Part 1
by Jen A. Miller
It's not what most people expect from a book conference. There are no scholars huddled together discussing the latest piece of literary fiction that is keeping them up late at night; no gangs of poets arguing about who will make up the future canon of Western literature. Instead, what people found at this year's BookExpo America, held last weekend at the Jacob Javits Convention Center in New York City, was actress Julianne Moore (really her), America's Test Kitchen host Christopher Kimball (really him, but not quite as exciting as Moore), the cast of Pirates of the Caribbean (look-alikes, pretty good), Borat (another look-alike, not so good), and the Knight Bus from the Harry Potter series.
The Matthew Sharpe Book Signing: Postcard From New York City, Part 3
by Jen A. Miller
It was Saturday morning and Matthew Sharpe was late, but for a good reason. The author of Jamestown was supposed to be signing copies of his book in the autographing room of BookExpo America (BEA), but he’d just been named a finalist for a Quill Book Award, part of a program organized by NBC Universal and Reed Business Information that honors books in nineteen different categories at an awards show televised on NBC. Sharpe was busy being interviewed for MSNBC.
The Writer's Web Site: Build It and They Will Come
by Sue Bowness
July/August 2006
Whether you create it yourself or hire a designer, developing an author Web site is one of the best ways to promote yourself and provide an authoritative source for readers to discover your work.