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Magazine articles tagged with marketing.

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The Practical Writer

March/April 2011

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Gabriel Cohen, coordinator of Sundays at Sunny’s, one of New York City’s longest-running literary reading series, talks with John B. Thompson, author of Merchants of Culture: The Publishing Business in the Twenty-First Century, who demystifies the complexity of the book-publishing industry in the United States and in the United Kingdom.

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News and Trends

May/June 2009

Many in the publishing industry now consider Twitter—as they do Facebook, MySpace, and YouTube—an essential marketing venue for books and authors. But authors hoping to tweet their way to the social-networking top need more than a Twitter account—they need a game plan.

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News and Trends

November/December 2008

The brief, contentious, and ultimately fruitless relationship between poet Stacey Lynn Brown and the editors of Cider Press, points to an essential question that pops up often in literary publishing: Whose opinion—author's or publisher's—should matter most when it comes to finalizing the product that enters the marketplace as a book?

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News and Trends

September/October 2007

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A covert collective called the Guerilla Poetics Project takes poetry distribution to another level by stashing free broadsides in libraries and bookstores.

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The Practical Writer

September/October 2007

From conceptualization to marketing and sales, novelist Timothy Schaffert reveals the ins and outs of book jacket design, offering examples and tips on how authors can work with their own agents and editors to facilitate the process.

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Postcard

It's not what most people expect from a book conference. There are no scholars huddled together discussing the latest piece of literary fiction that is keeping them up late at night; no gangs of poets arguing about who will make up the future canon of Western literature. Instead, what people found at this year's BookExpo America, held last weekend at the Jacob Javits Convention Center in New York City, was actress Julianne Moore (really her), America's Test Kitchen host Christopher Kimball (really him, but not quite as exciting as Moore), the cast of Pirates of the Caribbean (look-alikes, pretty good), Borat (another look-alike, not so good), and the Knight Bus from the Harry Potter series.

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Postcard

It was Saturday morning and Matthew Sharpe was late, but for a good reason. The author of Jamestown was supposed to be signing copies of his book in the autographing room of BookExpo America (BEA), but he’d just been named a finalist for a Quill Book Award, part of a program organized by NBC Universal and Reed Business Information that honors books in nineteen different categories at an awards show televised on NBC. Sharpe was busy being interviewed for MSNBC.

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by

The Practical Writer

July/August 2006

Whether you create it yourself or hire a designer, developing an author Web site is one of the best ways to promote yourself and provide an authoritative source for readers to discover your work.

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