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Items tagged with publicity.
From The Magazine
Goodbye to Algonquin's Oak Room, E. B. White Answers the ASPCA, and More
by Evan Smith Rakoff
Melville House wonders when publishers will speak out about Amazon; New York City's Algonquin Hotel announced that when it reopens this spring after a renovation, the famed Oak Room will be gone; E. B. White answers a charge levied by the ASPCA; and more
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short stories
The Bard Behind the Bar: Lessons in Self-Publishing Salesmanship
by Robert Hershon
January/February 2012
Geoffrey Bartholomew, poet and head bartender at McSorley’s Old Ale House, New York City’s famous saloon, reveals how he sold five thousand copies of his self-published poetry collection while pushing pints from behind the bar.
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Network: How to Use LinkedIn to Connect With Your Community
by Thomas Israel Hopkins
November/December 2011
While other social networking sites are useful for playful community-building, LinkedIn provides a place for professional writers to focus on sincerity when creating connections.
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Network: How to Use Twitter to Connect With Readers
by Lauren Cerand
July/August 2011
Public relations consultant Lauren Cerand offers tips for how to use Twitter to promote yourself and your writing, engage with your readers, and stay current on the publishing and literary scenes.
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Social Media for Authors: Forever in Search of Buzz
by Lauren Cerand
May/June 2011
Public relations consultant Lauren Cerand offers tips for how to utilize Twitter, Facebook, blogs, and community Web sites to not only persuade a reader to buy a book, but to do it now.
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Oprah Picks Short Story Collection by Uwem Akpan
by Adrian Versteegh
For the first time, the world’s most influential reader has given her blessing to a short story collection. Oprah Winfrey—whose imprimatur virtually guarantees best-seller status—announced last Friday that the sixty-third selection for her eponymous book club is the debut Say You’re One of Them (Little, Brown, 2008) by Nigerian author and Jesuit priest Uwem Akpan.
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Legend Press to Publish “Half Book” This Fall
by Adrian Versteegh
Legend Press imprint Paperbooks is pursuing an unusual scheme to “promote novel writing” in the U.K. this fall, publishing a half-finished book and inviting readers to complete the story. Only the first ten thousand words of A Novel Ending by author Gary Davison will be written; the remaining pages will be left blank. The publisher is asking aspiring authors—one of whom will score a contract with Paperbooks—to fill in and submit their own endings.
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Atwood Embarks on Eco-Friendly Book Tour
by Adrian Versteegh
Margaret Atwood plans to keep it green as she tours in support of her latest novel, an environmental calamity tale titled The Year of the Flood, forthcoming from Nan A. Talese next month. The Booker Prize-winning author will travel by train where possible, carry minimal luggage, eschew bottled water, and require that venues serve only fair trade, bird-friendly coffee.
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The President As Novelist's Best Friend
by Staff
Near the end of a recent interview for the New York Times Magazine, president Barack Obama briefly mentioned that he was reading Joseph O’Neill’s PEN/Faulkner Award-winning novel Netherland (Pantheon, 2008). The interview made no mention of whether the president was enjoying the book, just that he was reading it. But from the mouth of the popular president, that was enough.
Coming Attractions: Video Publicity
by Anna Mantzaris
March/April 2007
Taking their cue from the film industry, in which a well-produced trailer is infinitely more valuable than a print advertisement or press release, commercial publishers such as HarperCollins and Houghton Mifflin are taking advantage of new technology to offer promotional videos on their Web sites to augment their traditional publicity campaigns.
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