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Magazine articles tagged with publicity.

From the Magazine

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The Practical Writer

May/June 2011

Public relations consultant Lauren Cerand offers tips for how to utilize Twitter, Facebook, blogs, and community Web sites to not only persuade a reader to buy a book, but to do it now.

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Daily News

SayYoureOneOfThem.jpg

For the first time, the world’s most influential reader has given her blessing to a short story collection. Oprah Winfrey—whose imprimatur virtually guarantees best-seller status—announced last Friday that the sixty-third selection for her eponymous book club is the debut Say You’re One of Them (Little, Brown, 2008) by Nigerian author and Jesuit priest Uwem Akpan.

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Daily News

Legend Press imprint Paperbooks is pursuing an unusual scheme to “promote novel writing” in the U.K. this fall, publishing a half-finished book and inviting readers to complete the story. Only the first ten thousand words of A Novel Ending by author Gary Davison will be written; the remaining pages will be left blank. The publisher is asking aspiring authors—one of whom will score a contract with Paperbooks—to fill in and submit their own endings. 

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Daily News

Margaret Atwood plans to keep it green as she tours in support of her latest novel, an environmental calamity tale titled The Year of the Flood, forthcoming from Nan A. Talese next month. The Booker Prize-winning author will travel by train where possible, carry minimal luggage, eschew bottled water, and require that venues serve only fair trade, bird-friendly coffee.

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Daily News

Near the end of a recent interview for the New York Times Magazine, president Barack Obama briefly mentioned that he was reading Joseph O’Neill’s PEN/Faulkner Award-winning novel Netherland (Pantheon, 2008). The interview made no mention of whether the president was enjoying the book, just that he was reading it. But from the mouth of the popular president, that was enough.

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News and Trends

March/April 2007

Taking their cue from the film industry, in which a well-produced trailer is infinitely more valuable than a print advertisement or press release, commercial publishers such as HarperCollins and Houghton Mifflin are taking advantage of new technology to offer promotional videos on their Web sites to augment their traditional publicity campaigns.

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News and Trends

November/December 2006

Last year a total of 172,000 books were published in the United States. Although that number reflects a 10 percent decrease from the previous year, it's easy to see how any one book could get lost in the shuffle—especially if it's one among the many memoirs being published every season. With the idea that there's strength in numbers, four memoirists who published books earlier this year have joined forces to promote their titles, developing a community of like-minded authors—and fostering emerging writers—along the way.

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The Practical Writer

July/August 2006

Whether you create it yourself or hire a designer, developing an author Web site is one of the best ways to promote yourself and provide an authoritative source for readers to discover your work.

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Postcard

Another day, another strange encounter in an airport. This one with Charles D’Ambrosio, who wound up on the same flight as ours from Portland to Seattle.

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Postcard

Why is Portland, Oregon, my favorite city in which to read? Let me count the ways.

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