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With a readership of more than 100,000 writers actively seeking information, Poets & Writers Magazine represents a unique opportunity for advertisers to reach authors interested in education, conferences, writing programs, careers, and more.

RATES

FOUR COLOR

Size 1x rate 3x rate 6x rate
Back cover 4,900 4,410 3,920
Inside front cover 4,700 4,230 3,760
Inside back cover 4,500 4,050 3,600
Two-page spread 6,450 5,805 5,160
Full page 3,600 3,240 2,880
Half-page horizontal 2,035 1,832 1,628
Third-page vertical 1,590 1,431 1,272
Quarter-page 1,085 977 868
Eighth-page 650 585 520
New Titles/Literary Newsstand 380 342 304


BLACK & WHTE

Size 1x rate 3x rate 6x rate
Two-page spread 5,350 4,815 4,280
Full page 2,960 2,664 2,368
Half-page horizontal 1,675 1,508 1,340
Third-page vertical 1,300 1,170 1,040
Quarter-page vertical 890 801 712
Eighth-page horizontal 535 482 428


SPECS

Poets & Writers Magazine accepts PDF and TIF files. Electronic files can be sent via e-mail, FTP, or on disk. Ads must be received by the Advertising Department on or before the materials date. Advertisers who send late copy may be charged a fee of $150.

We also offer design services for advertisers who need help with their ad. Our fees start at $150 and may go up depending on the amount of work the ad requires. Please contact us for further information about our design services.

If you have any questions about the information below, are having problems creating copy, or are going to be late in submitting material, please contact the advertising coordinator at 212-226-3586 x219. You may also e-mail Jessica Lanay Moore at adcopy@pw.org or Tim O'Sullivan at advertising@pw.org.

TRIM SIZE

7.75" x 10" Three columns to the page. Perfect bound.


AD SIZE (All Ads Must Be Cropped to Exact Dimensions)

Full page 6.6875" x 8.81"
Full page—full bleed Bleed Size: 8" x 10.25"
(trim size: 7.75" x 10")
Half-page horizontal 6.6875" x 4.1875"
Third-page vertical 2.13" x 8.81"
Quarter-page vertical 3.25" x 4.1875"
Eighth-page horizontal 3.25" x 2"

 
NOTES FOR COLOR ADS:
*Size: All ads must must sized to exact dimensions (see above)
*Color: CMYK only

*Resolution: at least 300 dpi
*Format: PDF or TIF
*Borders: No floating white space. Ad must have defined border
*Full bleed: Important text and images at least 1/8" inside trime line 


NOTES FOR BLACK & WHITE ADS:

*Size: All ads must must sized to exact dimensions (see above)
*Color: Grayscale or "K" (black from CMYK) only. No RGB or CMY colors
*Resolution: at least 300 dpi
*Format: PDF or TIF
*Borders: No floating white space. Ad must have defined border
*Full bleed: Important text and images at least 1/8" inside trime line 


MATERIALS NEEDED FOR ADS IN NEW TITLES SECTION:

*Cover Image file (PDF or TIF high-res cover image file, 300 dpi, CMYK color mode only)
*Ad Text file (DOC or RTF file containing Title, Author, Publisher (optional), one website URL, and up to 60 words of text)


DEADLINES

Poets & Writers Magazine is published six times a year. Deadlines for 2016 issues are:
*Dates & themes subject to change.

ISSUE RESERVATION DATE COPY DUE DATE PUBLICATION
DATE
Jan/Feb
Inspiration

October 29
November 5 December 11
Mar/Apr
Conferences & Residencies
January 5
January 12 February 5
May/Jun
Writing Contests
February 25
March 3
April 8
Jul/Aug
Debut Fiction Authors, plus a special section on agents
April 28 May 5
June 10
Sep/Oct
MFA Issue
 June 30 July 7 August 12
Nov/Dec
Independent Publishing
September 1
September 8 October 7

TERMS

30 days net. 15% commission to recognized advertising agencies; agency discount may not be taken in addition to other special discounts. 15% surcharge for premium positions in the first 10 pages. $150 design fee. Space cannot be canceled after reservation deadline. Ad copy received after copy due date may incur a late fee of $150. Prepayment is required of all new advertisers. Poets & Writers Magazine reserves the right to reject or cancel advertisements. We do not accept advertising from organizations or contests that exploit writers.


For more information, or if you have questions, contact the Ad Department. Or call us at (212) 226-3586 x210. We'd be happy to speak with you.

 

SUBMITTING BY MAIL:

Please send your ad to:

Poets & Writers
Display Advertising
90 Broad Street, Suite 2100
New York, NY 10004 

Ad Deadlines

July/August 2016

  • Classifieds Deadline: April 15
  • Display Reservation Deadline: April 28
  • Ad Copy Deadline: May 5
  • Publication Date: June 10
The July/August issue features Debut Fiction and Agents.

*We are happy to offer authors advertising their own books these special rates for ads in our July/August issue:

Color (30% discount):
New Titles Ad: $266
1/8 pg: $455
1/4 pg: $760
1/3 pg: $1,113
1/2 pg: $1,425
full pg: $2,520

Black & White (40% discount):
1/8 pg: $321
1/4 pg: $534
1/3 pg: $780
1/2 pg: $1,005
full pg: $1,776

September/October 2016

  • Classifieds Deadline: June 15
  • Display Reservation Deadline: June 30
  • Ad Copy Deadline: July 7
  • Publication Date: August 12

The September/October issue features MFA Programs. 

For more information, or to reserve space, contact the Ad Department.

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