Online and E-Newsletter Ads

Relaunched in 2008, Poets & Writers Online is the definitive online resource for writers of poetry and literary prose. The Web site features articles from Poets & Writers Magazine, as well as databases of grants and awards, literary magazines, and small presses, the Speakeasy Message Forum, the Literary Events Calendar, and the Directory of American Poets and Writers. The site also includes My P&W, a versatile tool that provides registered users the ability to save and sort content from the site that is most relevant to them.

Online Rates | E-Newsletter | Specs | Terms

ONLINE ADVERTISING RATES

We offer vertical banner and button ads on our site. To ensure that you reach the audience that matters most to you, ad space can be reserved on either our home page and main pages, on our magazine pages, Directory of Writers, database, or Literary Events Calendar pages.

Location	Cost per 1,000 Impressions	Minimum of 30K Impressions
Homepage Vertical Banner	16.50	495
Homepage Button	10.00	300
Magazine Pages Vertical Banner	12.50	360
Magazine Pages Button	8.00	240
Database, Directory, or Calendar Vertical Banner	8.00	240
Database, Directory, or Calendar Button	4.00	120

Interested in both print and online advertising? We'd be happy to work with you to create a cross-media advertising plan that fits your budget.

If you have questions or would like to reserve space please contact the ad office.

Online Rates | E-Newsletter | Specs | Terms

E-NEWSLETTER

On the first of every month the Poets & Writers e -newsletter is mailed to over 18,000 subscribers who rely on it to provide them with information about what’s new on Poets & Writers Online.

We offer two banner ads and one article ad per e-newsletter. Full e-newsletter sponsorship is also available. E-newsletters sell out well in advance; please reserve early.

For current e-newsletter availability and rates please contact the advertising office.

Online Rates | E-Newsletter | Specs | Terms

MATERIAL SPECS

Ad	Dimensions in Pixels
Button	120 x 90
Vertical Banner	120 x 240
E-Newsletter Banner	468 x 60
E-Newsletter Article	160 x 190, plus 75 words of text

Online Rates | E-Newsletter | Specs | Terms

TERMS

30 days net. 15% discount to recognized ad agencies. Prepayment may be required of some advertisers.

September/October 2008

Classifieds Deadline: June 15
Display Reservation Deadline: July 10
Ad Copy Deadline: July 17
Publication Date: August 13

September/October is our Small Press Issue.

November/December 2008

Classifieds Deadline: August 15
Display Reservation Deadline: September 4
Ad Copy Deadline: September 11
Publication Date: October 8

November/December is our MFA Issue.

For more information, or to reserve space, contact the Ad Department.