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Online and E-Newsletter Ads
pw.org is the definitive online resource for writers of poetry and literary prose. The Web site features articles from Poets & Writers Magazine, as well as databases of grants and awards, literary magazines, and small presses, the Speakeasy Message Forum, the Literary Events Calendar, and the Directory of Poets and Writers. The site also includes My P&W, a versatile tool that provides registered users the ability to save and sort content from the site that is most relevant to them.
ONLINE ADVERTISING RATES
To ensure you reach the audience that matters most to you, ad space can be reserved on our Homepage and main pages, our Magazine Pages, any of our database pages, the Directory of Writers, the Speakeasy Message Forum, or the Literary Events Calendar pages. All rates are per one thousand impressions (CPM). The minimum purchase is 30,000 impressions.
Location |
Button (120x90) |
Vertical Banner (120x240) |
Horizontal Banner (468x60) |
Minimum of 30K impressions |
Homepage |
$17.00 CPM |
$26.00 CPM |
-
|
$510 / $780 |
|
Magazine Pages |
$13.00 CPM |
$20.00 CPM |
-
|
$390 / $600 |
| Literary Magazines Database Small Presses Database Directory of Writers Literary Events Calendar |
$7.50 CPM |
$12.00 CPM |
-
|
$225 / $360 |
Speakeasy Message Forum |
- |
- |
$20.00 CPM |
$600 |
*The Grants & Awards Database is part of the Magazine Pages, but advertisements can be booked to appear only on the Grants & Awards Database.
Interested in both print and online advertising? We'd be happy to create a cross-media advertising plan that fits your budget.
If you have questions or would like to reserve space please contact the ad office.E-NEWSLETTER
Every two weeks the Poets & Writers e-newsletter is mailed to over 52,000 subscribers who rely on it to provide them with information about what’s new on pw.org.
In each e-newsletter, we offer vertical banner ads and skyscraper ads to the left of the editorial column and one article insertion ad within the editorial column. Full e-newsletter sponsorship is also available. E-newsletters often sell out a month or two in advance. It's a good idea to reserve your space early.Current E-Newsletter Rates:
Vertical Banner: $550
Skyscraper Ad: $1,100
Article Insertion: $750
For current e-newsletter availability or to request a sample, please contact the advertising office.
MATERIAL SPECS
We accept jpg, gif (animated or static), flash files, and images hosted by a 3rd party. Please always provide a URL link. Gif animations must have at least a 3-second delay between frames and at least a 10-second delay before looping. Flash files must include a hardcoded URL link. Max file size is 100k. All materials my be sent to adcopy@pw.org.
| Ad | Dimensions in Pixels | |
| Button | 120 x 90 | |
| Vertical Banner | 120 x 240 | |
| E-Newsletter Vertical Banner | 120 x 240 | |
| E-Newsletter Skyscraper | 120 x 600 | |
| E-Newsletter Article | 160 x 190 (max), plus 50-75 words of text | |
TERMS
| 30 days net. 15% discount to recognized ad agencies. Prepayment may be required of some advertisers. |
May/June 2012
- Classifieds Deadline: February 15
- Display Reservation Deadline: March 1
- Ad Copy Deadline: March 8
- Publication Date: April 13
July/August 2012
- Classifieds Deadline: April 15
- Display Reservation Deadline: May 3
- Ad Copy Deadline: May 10
- Publication Date: June 15
All writers advertising their books in the July/August issue receive a 40% discount off B&W ads, as well as ads in our New Titles section.
B&W discounted rates:
1/8 page: $297
1/4 page: $495
1/3 page: $720
1/2 page: $930
Full page: $1,635
Color discounted rates:
New Titles ad: $225
For more information, or to reserve space, contact the Ad Department.
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