The Poets & Writers Guide to Publicity and Promotion

Looking to promote and publicize your book?

Updated for 2026 and including two new articles, this comprehensive guide provides expert advice from industry professionals and experienced authors on harnessing social media, organizing book tours, becoming your own publicist, and more.

A collection of articles edited by the staff of Poets & Writers Magazine, our guide to publicity and promotion is the essential resource for forming and tackling a plan to get your work the attention it deserves, including:

• An author’s perspective on marketing and publicity
• How to make your bookstore event pitch stand out
• Why preorders are critical for a book’s success
• An agent’s take on social media
• How to elevate your book event to a gathering with purpose
• The importance of the author questionnaire
• The art of the author photo
• How to reach your readers with an author newsletter
• How to keep the buzz alive

This file is in PDF format and requires Adobe Reader, available free from Adobe Systems, or other software capable of reading PDF files.

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