Common
sense—always at a premium—dictates
that writers should know what a press wants before submitting their work. This
not only means following explicit guidelines such as "No snail-mail, please,"
the polite plea from Jackie Corley's Word Riot Press in Middletown, New Jersey, but also understanding the
subtler shades of editorial preference. An obvious way to learn a press's aesthetic,
of course, is to buy or borrow some of its current titles (the former activity
having the bonus effect of perpetuating the small press species). But among the
many advantages of independent publishing—personal attention, accessibility,
and the occasional, sweet neglect of the bottom line, to name just a few—is
the preponderance of editors who are also authors of books published by other small press editors. Perhaps the hungry writer's
plan of attack should include reading some of these books. For instance, a
savvy submitter could check out Kevin Sampsell's story collection Creamy Bullets, published earlier this year by Chiasmus Press in Milwaukie, Oregon, and
get some insight into the minds behind two small presses: Chiasmus founder
Lidia Yuknavitch and Sampsell himself, publisher of Future Tense Books, an independent press
in Portland, Oregon. (One of Sampsell's stories opens with the line, "She tried
to explain to me how people always had throw up inside of them.") If nothing
else, visitors to Yuknavitch's site will witness one of the more dramatic Flash
intros in the small press Web arena. There, while listening to the soothing
sounds of the Chiasmus theme song—which plays, perhaps annoyingly to some
ears, during a visit—readers can also find information about Yuknavitch's own
book, the story collection Real to Reel, a good example of what Fiction Collective 2, the independent, nonprofit imprint of the University of
Alabama Press that published it in 2003, is looking for. Likewise, reading
Peter Conners's story collection Emily Ate the Wind, published in May by Marick Press, a new indie based in Grosse Pointe Farms,
Michigan, could provide some useful info about Marick publisher Mariela
Griffor; those looking to know more about Conners's own tastes might take a
look at Daniel Grandbois's collection of seventy-three short short stories, Unlucky Lucky Days, published by BOA Editions, the independent press in
Rochester, New York, where Conners is an editor and marketing director. The
point is this: There are a lot of small presses out there that might be a good
fit—why not kill two birds with one stone? One might even read some decent
books in the process.
In the end, a
small press will be judged by the quality of the books it manages to publish.
Flashy Web sites and clever marketing campaigns are great, but as the saying
goes, you can dress up a pig but it's still a pig. Luckily for Derek White, the
founder of Calamari
Press,
there are no pigs in his stable, and any dressing up he's done—in the form of
videos and slideshows on the press's Web site, Facebook, YouTube, MySpace, and
his blog, 5¢ense—has merely drawn attention to that fact. (Of special note is
the YouTube video of the making of J'Lyn Chapman's 2008 chapbook, Bear Stories.) "Derek's very punk and grassroots about his
approach to publishing, and he plays by his own rules and still manages to get
major attention for his authors," says Peter Markus, who is assisting with the
press while White is in Kenya, where he moved at the end of July with the hopes
of bringing "some African talent into the Calamari catalogue." Calamari also
publishes the literary magazine Sleepingfish, and it recently acquired 3rd Bed,
the journal and small press that published Gary Lutz's excellent Stories in the
Worst Way, David Ohle's Motorman, and James Wagner's the false sun recordings, none of which need any dressing up.
Kevin Larimer is the deputy editor of Poets & Writers Magazine.
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