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Inside Publishing: A Publicist's Guide to the Business

by Jessica George Firger

Department:The Practical Writer
Issue:March/April 2006

When I first began working in book publishing—an odd job somewhere between editorial and production at a big commercial house—I remember being intrigued by the department that sent e-mails, company-wide, in large font, announcing a particular author's appearance on a morning show or another's event at a bookstore.

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