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About Our Readers


"When I was in my invisible and unmoored twenties, my most important link to the world of writing and publishing was Poets & Writers. I studied the magazine minutely, and it was through a P&W publication that I learned how to find an agent and what to expect once I'd found one. The organization is a font of serious, sensible literary advocacy."

Jonathan Franzen, Author Freedom

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53,000+ people subscribe to Poets & Writers Magazine.
18,000+ more issues are distributed to bookstores and newsstands.
Total circulation: 70,000+
Total readership: 100,000+

Who are they?

69% of readers are female
31% of readers are male
23.2% are between the ages of 18 and 24
34% are between the ages of 35 and 54
43% are over the age of 55

They are educated
and established.

90% are college graduates
47% have an MFA or MA
13% have a PhD
59% make over $60,000 in household income
30% make over $100,000 in household income

They are loyal to Poets & Writers Magazine.

83% rely on Poets & Writers Magazine as their primary source of information on writing and publishing

They are serious about writing.

58% write poetry
63% write fiction
45% write nonfiction
73% have published poems or stories in magazines
29% have had one of the following published: a book of poems, a collection of short fiction, a novel

They are active readers.

83% purchase 11 or more books per year
42% purchase more than 22 books per year
77% subscriber to at least one literary journal
59% subscribe to two or more literary jounals
96% purchase novels or collections of short stories
86% purchase books of poetry
68% purchase books on writing

They buy their books through all available distribution avenues.

65% independent bookstores
66% chain bookstores
40% mail order/book clubs
55% online

They are interested in all of the arts.

54% buy more than 5 CDs per year
57% regularly purchase classical music
75% watch independent films
51% attend art galleries or museums
44% attend the theater
46% contribute to NPR or PBS

They are highly responsive to ads placed in Poets & Writers Magazine.

60% of our readers respond directly to the ads they see in Poets & Writers Magazine

Ad Deadlines

July/August 2015

  • Classifieds Deadline: April 15
  • Display Reservation Deadline: April 30
  • Ad Copy Deadline: May 7
  • Publication Date: June 12
The July/August issue features Debut Fiction and Agents.

We are happy to offer authors advertising their own books these special rates for ads in the July/August issue:

Color (30% discount)

New Titles Ad: $250
1/4 pg: $728
1/3 pg: $1,068
1/2 pg: $1,365
Full pg: $2,415

B&W (40% discount)
1/8 pg: $306
1/4 pg: $510
1/3 pg: $744
1/2 pg: $960
Full pg: $1,695 

September/October 2015

  • Classifieds Deadline: June 15
  • Display Reservation Deadline: July 2
  • Ad Copy Deadline: July 9
  • Publication Date: August 14

The September/October issue features MFA programs. 

For more information, or to reserve space, contact the Ad Department.

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