In her first book preceding Story Genius [2], Lisa Cron offers a practical guide to understanding the human brain’s predisposition toward compelling narratives and how to transform this knowledge into powerful storytelling techniques. With titles such as “I’ll Feel What He’s Feeling,” “Digging Up Your Protagonist’s Inner Issue,” and “The Road From Setup to Payoff,” each of the twelve chapters zeroes in on a cognitive secret and its correlating story secret, and includes illustrative examples and checklists so that writers can apply Cron’s tips to their own work.