Founded in 1986 by Charles F. Harris, Amistad Press is one of the country’s leading publishers of multicultural voices. Originally established to publish anthologies of African American writing, Amistad has since grown into a prominent literary fiction and nonfiction imprint of HarperCollins, having published novels by Edward P. Jones, Yvvette Edwards, and Jacqueline Woodson, as well as books of nonfiction by cultural icons such as Steve Harvey and Venus Williams. As Amistad celebrates its thirtieth anniversary, Tracy Sherrod, who has served as the editorial director since 2013, talks about the press’s history and the challenges it faces today.

How has Amistad changed or grown in the past thirty years?
It’s grown in the number of titles, it’s grown in prominence, it’s grown in respectability, it’s grown in creativity. The foundation is the same, which is to publish multicultural voices and to let them express themselves freely. At the time when Charles F. Harris started Amistad, you didn’t feel that the publishing industry could fully see black culture. When Susan L. Taylor’s essay collection In the Spirit came—Taylor was the editor in chief of Essence—people in the publishing industry didn’t recognize how popular she was, so she was rejected all over town. But Malaika Adero, who came to Amistad as its first official editor outside of Charles Harris, acquired that book and it sold in best-seller numbers. And then they followed it up a few years later with a book by John Johnson, who founded Ebony and Jet. These people were praised in our community and celebrated—we all knew their names, we all wanted to know their stories—and Amistad published them. That’s how Amistad has impacted publishing: by helping the industry recognize how important and profitable these voices are.

What are the challenges for Amistad now?
Nowadays, people in the industry recognize how important African American voices are in contributing to literature. The authors can be published by any imprint they choose, so that makes it more competitive on my part. It’s always been competitive, but not this competitive. I’m glad to see it. There should be huge demand for those voices.

Do you find authors are reluctant to join Amistad as opposed to an imprint that doesn’t have a multicultural focus?
I find both. I find authors who prefer the focus, who have been published elsewhere and have maybe felt “culturally assaulted” by their editors—that’s one way a writer described what happened to her in the editorial process. And there are authors who are perfectly happy where they are and are published brilliantly where they are. Some writers are reluctant and ask me to publish their book on the broader Harper list. But we have the same marketing and publicity team, so I don’t think the logo on the book makes much of a difference.   

Do you think publishers run the risk of pigeonholing or sequestering writers by creating multicultural imprints?
No, I don’t think there’s a risk of doing that. It’s been proved that when Random House closed down One World/Ballantine and Harlem Moon, the company as a whole published less work by multicultural voices. So I don’t think that they’re sequestered—it’s an opportunity. Some people see it as ghettoized. But that’s not the case at all—these books are published with great care, they’re given the same marketing and publicity opportunities, we offer the same competitive advances.

Amistad publishes both literary and commercial titles—how do you balance the two?
I go with my taste. I think every editor acquires to her personality, and I have a broad range of interest. I’m really trying to do books that address the community’s needs—depression and emotional issues are heavy on people’s minds these days with the economy. We published Darryl McDaniel’s book, Ten Ways Not To Commit Suicide. Since it’s by someone who’s rich and obviously successful—but who also suffers with depression from time to time—it might make the layperson feel more comfortable coming forth and talking about these issues. We also published this book The Mother by Yvvette Edwards and it’s delicious, let me tell you, but delicious in the sense that it’s rich in the pain the mother feels after her son is killed by another child. And I think that’s an issue in our community. That’s what I mean by publishing to the issues—things that are very particular to us. Not too particular to us, but something we’re dealing with in overabundance.

Can you speak more to what issues are important now?
Financial issues, the economy. I’ve published several books that allow people to inspire their creativity to become entrepreneurs. Like Miko Branch’s Miss Jessie’s: Creating a Successful Business From Scratch—Naturally. And some of our memoirs have practical elements that you can take away, like The Book of Luke: My Fight for Truth, Justice, and Liberty City by Luther Campbell. In his book, he writes about how he made a financially successful life for himself, ran all the way to the Supreme Court to fight injustice against the first amendment, and won. I think that’s pretty incredible. He shares with people that you need to stand for something and you need to work hard. And a lot of the memoirs we publish have that theme running through them: entrepreneurship, hard work, and the use of your God-given talents.

What as an editor do you find most challenging?
There comes moments in one’s publishing career—or in one’s publishing day, week, month—where a book will come along and you’ll feel like you need to acquire it, because it’s going to be extremely popular and sell really well. It’s only once in a while that you’re going to say, “This one is the one. This one is going to work.” And a lot of times if the people around you don’t know that person’s name in the same way that they didn’t know Susan Taylor’s name, the same way they didn’t know Zane’s name, they’ll say, “Oh no, we can’t do that book. We’re not going to invest much of an advance in that book.” Those moments are painful, because I know—sometimes you know—you’re not guessing, you’re not estimating. Once in a while you know. And I need to work better at conveying when I know, so that those books don’t end up with another publisher.

How do you know when a title is one of those books?
For nonfiction, it’s straight-up practical reasons—the community has been waiting for a book from this person forever, so things are all lined up. There are so many people behind it that it doesn’t really matter what it is that they do, but chances are that they’re doing something smart and it will work. For fiction, it feels like a warmth that overwhelms you—it’s a sensation. When there are so many elements to a story that embrace where you come from that you know it’s going to work. Like Edwards’s The Mother and Jacqueline Woodson’s Another Brooklyn.

Are there more specific challenges you encounter as an editor of color?
The number one thing is that I think most of the publishing industry looks at African American editors as one and the same. They believe that our tastes are going to be the same, that we’re going to want the same books, that we’re building identical publishing programs—but that’s not really true. We all have very different tastes. Some are more literary than others; some are more interested in books that have historical relevance; some only want to do books that will make a difference. And it goes across the board. Everybody has different tastes. And we’re friends—even though we sometimes compete against one another, we’re friends and support one another and recognize more than anything that if one book fails, it could jeopardize all the books. We face more pressure because we can only acquire a few books. So if you pay a lot for one and it tanks hugely, there’s no telling what might happen. So we’re all very careful and very smart and think of publishing multicultural books as a whole, not about our careers. It has nothing to do with our individual careers. And I think this was shown when Chris Jackson was given the opportunity to start his own imprint, and he decided to resurrect One World [at Random House] instead, which shows that he was concerned about the multicultural publishing community.

Do you sense that the publishing industry has adopted the view that black readers have diverse interests and read across racial and cultural lines?
I don’t think it’s adopted by the industry as a whole. Someone once said to me, “Are all of your books about race?” And I said, “No!” Multicultural writers write about various aspects of their lives. Even though racism has shaped all of us, unfortunately, and I’m not sure it has shaped us to be our best selves. I do believe that something special is going on right now, where all of us are questioning our biases and racism in a more serious way. I also believe there’s another segment of the population that is embracing their hostility towards other races, and they are really speaking loudly. So those of us who are trying to do better and [create] a more beloved society need to speak louder. And perhaps show some love to the other people who are really having a challenging time, and maybe then we can make America great again.

It’s a scary time, right?
It is, it is. But I think it’s going to be a productive time. I remember back in 2008 and 2009, there was a drought in multicultural literature. There were great books, but there were very few in terms of the number of books that were coming out. I remember telling a friend in publishing, “Believe it or not, this is a really good time, because I know that people are in their homes writing and creating and in the next few years, it’s going to be an explosion of just amazing, amazing literature.” And I think that is happening now.

What are your plans for Amistad’s future, and how do you hope to grow the list?
We plan to grow the staff, to find someone who specializes in marketing and publicity. As for the list, I’ve learned from the success of Edward P. Jones winning the Pulitzer Prize for The Known World, the reception of Another Brooklyn, the reception of The Mother, that literary fiction is the route for Amistad. As for nonfiction, [we’ll be looking to publish fewer] celebrities and more serious narrative nonfiction. That’s how we’ll grow the list. We have some really great books coming that reflect that. We’re doing Black Detroit: A People’s History of Self-Determination by Herb Boyd, and Making Rent in Bed-Stuy, which is a memoir by a young man, Brandon Harris, about gentrification. And we have a book called The Original Black Elite by Elizabeth Dowling Taylor that’s a history from the Emancipation Proclamation to the Jim Crow era of the really wealthy class of black people and their philosophies and ways of life.

Does Amistad have a target audience?
I definitely want our books to reach people of color in addition to everyone else. I think it’s the same hope that we have for every book: We want our books to reach everyone. So my goal is that I’m publishing for people of color, but I hope that everyone is interested.

What would you like to see in the industry in terms of increasing diversity?
I would like for the industry to see that it’s wonderful when all the cultures come together and do things together. There’s so much joy, there’s so much pleasure, there’s so much excitement to be found there. And I think that we should try to achieve that more often—because it’s a beautiful experience, and we all learn so much, and what we learn provides joy.

In what way would we be brought together?
In making books! And not thinking that books are for a particular audience, or that when we go to market that only women or only whatever the “only” is buys books. Don’t think of it that way. Because we’re sharing a story that we’re all a part of. This is supposed to be some melting pot, so let’s see what’s in the pot! I’d like for us to see that bringing things together is joyful and not work. Inclusion is not work. I think living in isolation is work.

Dana Isokawa is the associate editor of Poets & Writers Magazine.