Every day Poets & Writers Magazine scans the headlines—from publishing reports to academic announcements to literary dispatches—for all the news that creative writers need to know. Here are today's stories:

“There is a possibility here that if we start with a blank piece of paper that you could hit the opportunity that exists in the book business now.” [2] Media moguls Barry Diller and Scott Rudin, together with publishing veteran Frances Coady, have partnered with the Atavist [3]—an upstart multimedia publisher—to form a new venture called Brightline. (New York Times)

Meanwhile, Laura Hazard Owen reports, "With Kindle Serials, Amazon hopes to reinvent a format that already exists. [4]" (paidContent)

Faced with dwindling book sales, Fast Company investigates how some authors turn to speaking engagements to supplement their income: "Books are no longer simply books, they are branding devices and credibility signals. [5]"

In the wake of the Jonah Lehrer scandal, the Atlantic looks at the practice of removing books entirely [6] from the online world: "All of a sudden, Imagine did not exist…"

GalleyCat has advice for writers using Twitter's new profile page [7].

Letters of Note features this heartbreaking 1984 letter from One Flew Over the Cuckoo's Nest author Ken Kesey [8] written after the funeral of his twenty-year-old son, Jed Kesey.

PWxyz rounded up nine unfinished novels by great writers [9].

Essayist and famed New Yorker fiction editor Roger Angell is ninety-two today [10]. (Awl)