Last year a total of 172,000 books were published in the United States. Although that number reflects a 10 percent decrease from the previous year, it's easy to see how any one book could get lost in the shuffle—especially if it's one among the many memoirs being published every season. With the idea that there's strength in numbers, four memoirists who published books earlier this year have joined forces to promote their titles, developing a community of like-minded authors—and fostering emerging writers—along the way.
Taking their cue from the film industry, in which a well-produced trailer is infinitely more valuable than a print advertisement or press release, commercial publishers such as HarperCollins and Houghton Mifflin are taking advantage of new technology to offer promotional videos on their Web sites to augment their traditional publicity campaigns.
Near the end of a recent interview for the New York Times Magazine, president Barack Obama briefly mentioned that he was reading Joseph O’Neill’s PEN/Faulkner Award-winning novel Netherland (Pantheon, 2008). The interview made no mention of whether the president was enjoying the book, just that he was reading it. But from the mouth of the popular president, that was enough.