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It was Saturday morning and Matthew Sharpe was late, but for a good reason. The author of Jamestown was supposed to be signing copies of his book in the autographing room of BookExpo America (BEA), but he’d just been named a finalist for a Quill Book Award, part of a program organized by NBC Universal and Reed Business Information that honors books in nineteen different categories at an awards show televised on NBC. Sharpe was busy being interviewed for MSNBC.

Whether you create it yourself or hire a designer, developing an author Web site is one of the best ways to promote yourself and provide an authoritative source for readers to discover your work.