marketing

From conceptualization to marketing and sales, novelist Timothy Schaffert reveals the ins and outs of book jacket design, offering examples and tips on how authors can work with their own agents and editors to facilitate the process.

The brief, contentious, and ultimately fruitless relationship between poet Stacey Lynn Brown and the editors of Cider Press, points to an essential question that pops up often in literary publishing: Whose opinion—author's or publisher's—should matter most when it comes to finalizing the product that enters the marketplace as a book?