In the 1990s, a talk show host leads the “personality movement,” an integrative approach to radical self-transformation. Mayah, the movement’s architect and celebrity advocate, adopts a curious, wild child named Masha Isle. A guinea-pig for the movement, and the key to its future, Isle is the subject of the eight interviews that comprise this book.
As the interviewer’s objectivity disintegrates—even as the movement’s legitimacy becomes increasingly suspect—he becomes obsessed with Masha. And all of that is thrown into question when tragedy strikes.
The stunning debut of a new literary talent, and a fascinating take on the cult of personality: about celebrities need to destroy and recreate themselves to stay relevant, public personalities coming to belong to everyone, and about our need to see everyone as a kind of celebrity.