De Gruyter

Marketing Manager (F/M/D)

For 270 years we have found, published and distributed the works of science pioneers at De Gruyter (pronounced: [də gʁɔʏ̯tɐ]). In 28 disciplines, from A as in Arts, or M as in Material Sciences, to T as in Theology and Religion, we produce relevant publications. From Basel, Berlin, Boston, Munich, Beijing, Warsaw and Vienna we send knowledge into the world. And never stop learning—in our culture of courageous zeitgeist, charming enthusiasm and enjoyable expertise. Do you want to know? Welcome to De Gruyter!

Marketing Manager (F/M/D)
Boston, MA  |  Full-Time (100%)  |  At the earliest possible date


This is a critical role in developing and delivering strong go-to-market strategies, creating compelling positioning and messaging, and building thought leadership around the Americas De Gruyter Business Plan.


Your tasks:

  • Identify and deploy direct marketing strategies using automated principles regionally
  • Drive sales and leads to current product portfolios 
  • Gap analysis, looking for new leads and opportunities 
  • Market research to understand the needs of the customers and latest trends
  • Plan and execute conference strategy, goal setting, liaison with sales colleagues, and reporting
  • Leverage social media channels 
  • Create marketing materials in close collaboration with your sales colleagues
  • Marketing analytics to track and analyze ROI of campaigns and develop the knowledge to know when to course correct and shift strategy
  • Manage campaigns on time and within budget


Your profile:

  • Minimum three to five years of experience in the academic publishing industry, preferably in marketing
  • Demonstrated marketing success of assigned product through campaign planning, goal setting, collaboration
  • Experience with marketing automation tools, campaign analytics, and CRM
  • Strong communication, organization, and multi-tasking skills
  • Analytical mindset and commercial drive
  • Ability to manage multiple projects at one time and meet tight deadlines
  • Experience working closely with Sales and Editorial
  • Experience working in intercultural teams is of advantage


We offer you:

  • An exciting professional challenge for one of the innovation drivers of the publishing industry
  • Extensive benefits for a healthy, balanced life and work
  • Time and space for curiosity, learning and development
  • Passionate colleagues in diverse teams


Contact person: Juliane Berlin

Please apply now: https://www.degruyter.com/dg/page/1100/current-vacancies?jh=ulfmyf2dgwdw62lryth3jsd5obheqxx

Contact Information

Juliane Berlin
HR
Boston
MA
Contact e-mail: