Kensington Publishing Corp.

Communications Associate (Publicity & Marketing): Upmarket Fiction

Kensington Publishing seeks a Communications Associate who will be responsible for the publicity, marketing, and author support for 6–10 new fiction releases each month. You will be handling titles in two distinct categories: Upmarket Fiction (both historical and contemporary) and Domestic Suspense/Grip Lit.

Reporting to the Communications Director, you will develop and launch campaigns to promote your assigned titles through both earned and paid exposure.

Candidate should have at least 3 years of experience working with commercial fiction in the communications/public relations/publicity field, established media contacts, the ability to think strategically, a keen sense for reaching niche audiences, and strong multi-tasking skills to strategize, plan, and execute campaigns.
 

Responsibilities:

  • Create, develop, and implement effective marketing and publicity campaigns for your titles.
  • Pitch and secure interviews, events, blog tours, partnership opportunities, reviews, brand partnerships, and other PR initiatives to promote books/authors.
  • Provide author support as needed and work with authors to develop their brands.
  • Conceive, draft, edit, and review marketing content on a daily basis.
  • Write promotional copy for press releases, pitch letters, catalogs, and sponsored content.
  • Maintain records; monitor, track, circulate, and analyze relevant media coverage and marketing strategies.
  • Work closely with colleagues in Communications department to plan large-scale events and fan conventions, including Bouchercon.
  • Coordinate and collaborate with in-house Social Media Manager as needed.
  • Work with authors to obtain exclusive content for use in promotions online, both via Kensington’s platforms as well as other areas, including blog tours.
  • Identify potential partners and new opportunities for promoting Kensington books and developing authors’ brands.
  • Present strategies at relevant in-house Sales meetings. 


Qualifications:

  • At least 3 years of experience in communications/public relations/publicity field.
  • Established media contacts and familiarity with the outlets, reviewers, producers, bloggers, and influencers who are essential to securing exposure for commercial fiction books and authors.
  • Proven track record of securing press and executing innovative, successful campaigns.
  • Excellent writing skills and ability to produce marketing content.
  • A keen sense for identifying and reaching niche audiences.
  • Strong multi-tasking skills to strategize, plan, and execute campaigns.
  • Knowledge and understanding of the publishing process.
  • A proven ability to generate creative story ideas, pitch angles, and pitches.
  • Ability to communicate effectively at all levels of the organization (internally and externally). 
  • Ability to take initiative on assigned projects/tasks and work with minimal supervision.
  • High level of familiarity with Microsoft Office, particularly Outlook, Word, and Excel.
  • Familiarity with Adobe Suite is a plus.
  • Desire and ability to support authors and help to develop their careers.


To apply, please send resume with writing samples (press release, sample pitch, marketing content, etc.—whatever you think represents your skills!) and a brief description of one or two recent campaigns that you feel you handled successfully to Vida Engstrand, Communications Director: VEngstrand@KensingtonBooks.com.

Contact Information

Vida Engstrand, Communications Director
Communications (Publicity & Marketing)
119 West 40th Street Floor 21
New York
NY
10018
Contact Phone: 
(212) 407-1573