From embracing the Internet to leveraging blurbs, a debut novelist offers strategies for publicizing your own book, an imperative for many authors publishing with small presses whose limited budgets preclude broad publicity campaigns.
From the Magazine
What do Ann Patchett, Jeff Kinney, Louise Erdrich, and Judy Blume have in common? Aside from being best-selling authors, they are all also dedicated booksellers, each having opened independent bookstores of their own.
In the current publishing environment, much of the responsibility for promotion falls on the author. Bookstore co-owner Lynn Rosen offers five steps for authors to take when trying to create successful event partnerships with local bookstores.
Flint, Michigan, teen poets on the power of art; the Los Angeles Times appoints major writers as new book-critics-at-large; Afghani book drive helps build libraries in areas struck by violence; and other news.
The latest installment of Reviewers & Critics features Michael Schaub, an incisive—and hilarious—literary critic and former Bookslut contributor.
A successful self-published novelist talks about how he used his background in programing and knowledge of artificial intelligence to write and market his best-selling techno thriller series. Editor Jessica Page Morrell and publicist Jessica Glenn weigh in and give advice to burgeoning self-publishers.
Clayton Smith has self-published several books, including his latest novel, Apocalypticon, and used his experiences to cofound Dapper Press, a company that provides essential services like editing, design, and promotion to self-published authors. Editor Kim Bookless and publicist Lissy Peace weigh in on Smith’s process, and such self-publishing necessities.
With so many good books being published every month, some literary titles worth exploring can get lost in the stacks. Page One offers the first lines of a dozen recently released books, including Toni Morrison’s Gold Help the Child and Charles Simic’s The Lunatic, as the starting point for a closer look at these new and noteworthy titles.
Having to approach other authors, some with weighty reputations, and ask for the time-consuming favor of writing a blurb can be an unexpected source of anxiety. A debut author shares her experience with part of the publishing process that many writers don’t talk about.
Scraping together funds and piling into vans, poets like Nick Demske, Kate Greenstreet, Ada Limón, Zachary Schomburg, and Joshua Marie Wilkinson take to the road for a different kind of book tour—one that puts human connection above book sales.