Lucetta Zaytoun discusses the process of self-publishing her debut memoir, It’s Already Tomorrow Here, last year. A publicist and a publishing consultant offer their advice on design, distribution, and long-term marketing strategies to the author.
From the Magazine
New fiction and poetry in translation; Chinese surgeon’s smog poem goes viral; book returned to Seattle library forty years overdue; and other news.
The birth of African American literature; handwritten book by J. K. Rowling sells at auction for £370,000; Oprah’s new imprint; and other news.
Poetry books to gift this holiday season; Anne Frank poem sells for $148,000; feminist InstaPoets; and other news.
After publishing several books with less-than-thrilling covers, a veteran author shares advice on how and when to meddle with the book-design process—without alienating your publisher.
National Book Award finalists announced; on women writers’ privacy and author photos; Junot Díaz on the role of the humanities; and other news.
What do Ann Patchett, Jeff Kinney, Louise Erdrich, and Judy Blume have in common? Aside from being best-selling authors, they are all also dedicated booksellers, each having opened independent bookstores of their own.
The disappearance of indie bookstores on college campuses; Shakespeare’s Coriolanus and populism; how book clubs help independent bookstores; and other news.
Pulitzer Prize Winner James Alan McPherson dies; debut authors Yaa Gyasi and Hua Hsu in conversation; the evolving role of librarians; and other news.
In the current publishing environment, much of the responsibility for promotion falls on the author. Bookstore co-owner Lynn Rosen offers five steps for authors to take when trying to create successful event partnerships with local bookstores.