Every day Poets & Writers Magazine scans the headlines—from publishing reports to academic announcements to literary dispatches—for all the news that creative writers need to know. Here are today's stories:
“There is a possibility here that if we start with a blank piece of paper that you could hit the opportunity that exists in the book business now.”  Media moguls Barry Diller and Scott Rudin, together with publishing veteran Frances Coady, have partnered with the Atavist —an upstart multimedia publisher—to form a new venture called Brightline. (New York Times)
Meanwhile, Laura Hazard Owen reports, "With Kindle Serials, Amazon hopes to reinvent a format that already exists. " (paidContent)
Faced with dwindling book sales, Fast Company investigates how some authors turn to speaking engagements to supplement their income: "Books are no longer simply books, they are branding devices and credibility signals. "
In the wake of the Jonah Lehrer scandal, the Atlantic looks at the practice of removing books entirely  from the online world: "All of a sudden, Imagine did not exist…"
GalleyCat has advice for writers using Twitter's new profile page .
Letters of Note features this heartbreaking 1984 letter from One Flew Over the Cuckoo's Nest author Ken Kesey  written after the funeral of his twenty-year-old son, Jed Kesey.
PWxyz rounded up nine unfinished novels by great writers .
Essayist and famed New Yorker fiction editor Roger Angell is ninety-two today . (Awl)