K.C. Scharnberg, program director of Fresh Arts, a multidisciplinary arts service organization in Houston, Texas, shares her thoughts on its P&W–supported Inky Improv event and the Houston literary scene.
What makes your organization unique?
Fresh Arts  hosts professional development and networking events for artists in all fields and at all skill levels. We strive to support the professional growth of Houston’s art community and help make the starving artist a cliché of the past.
What recent project have you been especially proud of?
My favorite event sprang from a quirky idea to pair unlikely yet complementary groups of artists. With support from P&W, we hosted Inky Improv, an event that paired the visual arts group Sketchy Neighbors  with the writers group NANO Fiction .
Four writers and four artists each got a five-word phrase suggested by an audience member. They had ten minutes to draw or write something inspired by the prompt. If the prompt began with an artist, they handed their work over to a writer, and vice versa. Each person created a story or drawing to finish the piece over the next ten minutes. When the clock stopped, each writer and artist took turns presenting the final creations .
It was an exceptionally fun night, and we hope it becomes an annual event.
How do you cultivate an audience?
We provide a strong network for local artists online in our Artist Registry  and off-line with our programs and services. We pay close attention to what’s happening in the community and reach artists working in all disciplines. In addition, we strive to offer relevant and high-quality programs and services based on feedback (surveys and personal conversations) from the artist community. When people feel like a company listens and responds to them, they tend to be more loyal.
What do you consider to be the value of literary programs for your community?
In the same way that a piece of music or art can bring out deep emotion from a person, literature can stimulate the senses in a way that creates a more fulfilling life experience.
Houston has a rich literary community and audiences that truly appreciate what literary programs contribute to our culture. For example, the Poison Pen Reading Series  is a monthly series that takes place at a local bar and is enormously popular. It draws in all kinds of people and celebrates literature, while making it less intimidating and more accessible.
Writers in the Schools , one of my favorite organizations, engages children in the pleasure and power of reading and writing through in-school and after-school programs, professional development for teachers, and community programs celebrating the great work and development of the youth with whom they work. They have impacted the community in a major way over the years.
Additionally, the University of Houston’s Creative Writing Program  is one of the best in the country, which is a source of pride amongst the literary-loving community. We are fortunate enough to benefit from the groundswell of literary contributions from the students, faculty, and graduates who choose to make Houston their home.
Photo: Inky Improv participants at work. Credit: Fresh Arts.
Support for Readings/Workshops events in Houston is provided by an endowment established with generous contributions from the Poets & Writers Board of Directors  and others. Additional support comes from the Friends of Poets & Writers .