Esquire  is doing it, and now fellow Hearst magazine Good Housekeeping has announced that it will be running a short story competition  in the coming months. The prize is three thousand dollars and publication next May in the 124-year-old women’s journal that has published the work of writers including John Cheever, Somerset Maugham, Edwin Markham, Edna St. Vincent Millay, Evelyn Waugh, and Virginia Woolf.
The contest judge will be Jodi Picoult, best-selling author of—according to the tagline of her Web site —"novels about family, relationships, and love" such as My Sister’s Keeper (Atria Books, 2004) and Handle With Care (Atria Books, 2009).
Until September 15, U.S. writers can submit stories of no more than 3,500 words via e-mail. The magazine isn’t charging a fee for entries, but it is limiting submissions to one story per writer.
Two runners-up prizes of $750 each and publication on the Good Housekeeping Web site  will also be given. The winners will be announced in mid-December.