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Items tagged with marketing.
From the Magazine
Microsoft Considers Purchase of Nook Media, Great American Woman's Novel, and More
by Evan Smith Rakoff
Microsoft is considering purchasing Nook Media LLC for one billion dollars; the New York Times considers how Harvey Weinstein will entice viewers of the upcoming Salinger film; Jessica Francis Kane shares tongue-in-cheek advice on throwing a genre-reveal party; and other news.
Network: How to Use Pinterest to Connect With Readers
by Charlene Oldham
March/April 2013
Charlene Oldham, a freelance writer and professor of journalism and business communications, offers advice to writers about how to use Pinterest to connect with and inspire readers.
Publishing in the Twenty-First Century: An Interview With John B. Thompson
by Gabriel Cohen
March/April 2011
Gabriel Cohen, coordinator of Sundays at Sunny’s, one of New York City’s longest-running literary reading series, talks with John B. Thompson, author of Merchants of Culture: The Publishing Business in the Twenty-First Century, who demystifies the complexity of the book-publishing industry in the United States and in the United Kingdom.
Are Authors Who Twitter Any Fitter?
by Sarah Weinman
May/June 2009
Many in the publishing industry now consider Twitter—as they do Facebook, MySpace, and YouTube—an essential marketing venue for books and authors. But authors hoping to tweet their way to the social-networking top need more than a Twitter account—they need a game plan.
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