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Items tagged with marketing.
From the Magazine
Publishing in the Twenty-First Century: An Interview With John B. Thompson
by Gabriel Cohen
March/April 2011
Gabriel Cohen, coordinator of Sundays at Sunny’s, one of New York City’s longest-running literary reading series, talks with John B. Thompson, author of Merchants of Culture: The Publishing Business in the Twenty-First Century, who demystifies the complexity of the book-publishing industry in the United States and in the United Kingdom.
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Are Authors Who Twitter Any Fitter?
by Sarah Weinman
May/June 2009
Many in the publishing industry now consider Twitter—as they do Facebook, MySpace, and YouTube—an essential marketing venue for books and authors. But authors hoping to tweet their way to the social-networking top need more than a Twitter account—they need a game plan.
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The Contester: Down Came a Contest, Cradle and All
by Kevin Larimer
November/December 2008
The brief, contentious, and ultimately fruitless relationship between poet Stacey Lynn Brown and the editors of Cider Press, points to an essential question that pops up often in literary publishing: Whose opinion—author's or publisher's—should matter most when it comes to finalizing the product that enters the marketplace as a book?
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Poets Resort to Guerilla Marketing
by Ellen Moynihan
September/October 2007
A covert collective called the Guerilla Poetics Project takes poetry distribution to another level by stashing free broadsides in libraries and bookstores.
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