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Items tagged with marketing.
From the Magazine
Are Authors Who Twitter Any Fitter?
by Sarah Weinman
News and Trends
May/June 2009
Many in the publishing industry now consider Twitter—as they do Facebook, MySpace, and YouTube—an essential marketing venue for books and authors. But authors hoping to tweet their way to the social-networking top need more than a Twitter account—they need a game plan.
The Contester: Down Came a Contest, Cradle and All
by Kevin Larimer
News and Trends
November/December 2008
The brief, contentious, and ultimately fruitless relationship between poet Stacey Lynn Brown and the editors of Cider Press, points to an essential question that pops up often in literary publishing: Whose opinion—author's or publisher's—should matter most when it comes to finalizing the product that enters the marketplace as a book?
Poets Resort to Guerilla Marketing
by Ellen Moynihan
News and Trends
September/October 2007
A covert collective called the Guerilla Poetics Project takes poetry distribution to another level by stashing free broadsides in libraries and bookstores.
The Big Cover-Up: A Writer’s Role in Book Jacket Design
by Timothy Schaffert
The Practical Writer
September/October 2007
From conceptualization to marketing and sales, novelist Timothy Schaffert reveals the ins and outs of book jacket design, offering examples and tips on how authors can work with their own agents and editors to facilitate the process.
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