In You Can’t Make This Stuff Up: The Complete Guide to Writing Creative Nonfiction—From Memoir to Literary Journalism and Everything in Between (Da Capo Press, 2012), Lee Gutkind writes that there are two sides to creative nonfiction: the personal, as found in memoirs and personal essays, and the "big idea"—a public topic, the kind often tackled in literary journalism—each of which tends to attract a different audience. The ideal piece, Gutkind writes, is one that offers both, one that explores a big idea from an intimate perspective. "Writers who can choose a public subject and give it a personal treatment are establishing a 'universal chord': reaching out and embracing a large umbrella of readership." This, he writes, is the creative nonfiction writer’s mission. Choose a "big idea" that interests you—a certain kind of food, a style of music, a political issue, a specific sport—and write down everything you know about the subject. Do further research and record everything you find. Then write an essay, including anecdotes about why the subject interests you, and try to strike that universal chord.